Marketing Strategies in a Business Perspective

Marketing strategies that can be used to sell products your business: Conventional Sales Sales usually occur in which each hand (resellers) will gain profit from the product being sold. Examples are the product being sold in stores or supermarkets. Consignment Often used many sellers or companies or so-called term toll on sales. Company menitipjualkan their products to resellers. Examples are the books in a large bookstore, or great food stalls. Selling direst Is a sales strategy to market products directly to consumers, no longer pass through the hands of a hand. For example offering credit cards, insurance, membership cards, bank products and so forth. Telemarketing Means selling long distance, usually focuses on sales through sound. For example credit card issuing bank or a large computer company. Member Get Member (MGM) Strategies that take advantage of existing customers to reach new customers. Almost all of the issuer or the phone companies have used this trick. Cross Selling Means to sell other products to the same customer directly. Almost the same as MGM, which is more focused on consumers. Take One Boxes Is a sales strategy that is simple, yet very effective, because this method always standby all the time and cost little. For example in offering credit cards, membership, and property by spreading leaflets and application forms. TV Shopping Means sales via television. For example in Indonesia, there are TV shopping DRTV or other media. Mail Order Represents sales made by mail or letter. Examples are product sales of accessories, beauty accessories, and others. Phone Shopping There is no direct marketers such as in telemarketing, only salespeople who received a phone call. Almost similar to mail order, it's just a phone shopping through cash payments, transfers or credit cards upon receipt.
Company Referral Strategies that take advantage of other companies whose products are different, but still nothing to do product to be marketed from your company. For example a computer store that offers service ISP (Internet Service Provider). Multi Level Marketing (MLM) Many tips for running the MLM strategy. However, most importantly, if it followed a MLM network, then there is a ban for not following any other MLM. E-Commerce Sales strategy through the Internet, though no product has to offer though. For example beritanet.com, andipublisher.com, and so forth. Affiliate Program Is a program that put a banner ad sales company website to another company. This affiliate program is also called a referral company cyberspace era. Viral Marketing It is a combination of Internet and network marketing program. Marketing is not MLM, not just e-commerce, and carried out offline and online. Source: Book "The Art of Selling: Perspectives of Business, Sales Ideas And Marketing Strategies"